Dull is Good 

Remember Gordon Gekko in Wall Street when he said: "Greed is Good." In Self-Employment: Dull is good. If you are looking for excitement, go white water rafting.   

Posted by Paul E. Casey Tuesday, August 29, 2017 11:09:00 AM

Follow Your Passion and the Money Will Follow 


Follow your passion and the money will follow....correct?  We have heard this numerous times throughout our lives.  Sounds like pretty good advice. The only problem is that it is bad advice.  Think of your future customers passions and needs and the money will follow. The passion will leave you very quickly if you are not making a profit.  The key to sustained success is to find a niche and solve a problem. 

Posted by Paul E. Casey Monday, August 28, 2017 10:05:00 AM

The Customer Is Always Right...Correct?  


I am sure you have heard that the customer is always right.  I thought that this was the case early on in my business. I have learned over the years that this is simply not true.  A bad customer can cost you your business.  It almost happened to me. If your gut says something is wrong, trust it.

Posted by Paul E. Casey Thursday, August 24, 2017 9:55:00 AM

Are you a Flexibility Person? 


Your prospect for self-employment success will be boosted enormously if you have a flexible personality.  Flexibility is one of my 20 quiz questions.  Your business will be zig zagging all the time.  If you can adapt to the changes, your prospects for success will be allot higher.  For example, at one point of running my business, I was hit with a large print bill that the client ended up not paying. He declared bankruptcy just like our president often does. I had to move from my home into a condo that I bought for my home office. I had to do this to save my business.  Hopefully, you will never have to face such a choice but it could happen.  If you can pivot one way to the next, your success will be enhanced. Take the quiz on this site.  

Posted by Paul E. Casey Wednesday, August 23, 2017 11:12:00 AM

MYTH # 3 The first Step: Write a Business Plan  

Wrong: That is the last step

I have often read that the first think a budding entrepreneur should do, is to sit down and write a business plan.  That is incorrect.  This is the last step you should take.  If your business concept has not been vetted, no business plan on the planet will salvage your concept.  Spend the vast majority of time  figuring out a business that will fill a niche and solve a problem. An idea may come to you because of an experience you had  running down a product or service in time of need. There is obviously allot more to running a business than that but it helps enormously to have a concept that people actually need.  

Posted by Paul E. Casey Monday, August 21, 2017 10:26:00 AM

Profile of an Entrepreneur  

True entreprepreneurs  are always seeking ways to fill a niche and solve a problem. They are not focused on their passion only but their customers passion or needs. 

Posted by Paul E. Casey Sunday, August 20, 2017 10:46:00 AM

Where Are You? 

The hottest places in hell are reserved for those who in great moral crisis, reserve their neutrality.  ---Dante

Posted by Paul E. Casey Friday, August 18, 2017 11:41:00 AM



Did I say Organization? This is one of the most critical components to small business success. How you spend your time will have everything to do with whether you succeed or not.  If you are working 15 hour days, chances are that you are not organized and are not setting priorities.  Before you retire for the day, set out your calendar for the next day and guard it like a pit bull. Your #1 priority is selling or advancing your product or service every day. Everything else is secondary.  No one can articulate your vision and can represent your company better than you.    

Posted by Paul E. Casey Friday, August 11, 2017 12:30:00 PM


You have good judgment or you don't...It's pretty simple

One of the questions I ask in my self-employment quiz is whether you believe you exercise good judgment. The absolute most important trait for succeeding in business is exercising good judgment, so it's pretty important. . You either have good judgment or you don't.

Before jumping into running your own business, look back on your life.  Are you pleased with most of your decisions?  When you made some bad choices, what happened?  Is there a pattern? If you can honestly say you are satisfied with the choices YOU have made, self-employment will be allot easier. Starting a business is the easy part. Sustaining your business is the challenge.  

Posted by Paul E. Casey Thursday, August 10, 2017 11:58:00 AM

Are Entrepreneurs Huge Risk Takers? 

Some Are...Many are Not

I have heard my entire life that people who go into business for themselves are huge risk takers.  While that maybe true in some cases, I submit that people who go into business for themselves are pragmatic and risk adverse. As a matter of fact, many entrepreneurs view working for someone else their entire career as a much more riskier proposition. I have  interviewed many people who have gone into business for themselves and they know that they are in it for the long term. That is an absolute critical mindset for the self-employed. . 

Posted by Paul E. Casey Sunday, August 6, 2017 10:43:00 AM
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