Follow your passion and the money will follow....correct?  We have heard this numerous times throughout our lives.  Sounds like pretty good advice. The only problem is that it is bad advice.  Think of your future customers passions and needs and the money will follow. The passion will leave you very quickly if you are not making a profit.  The key to sustained success is to find a niche and solve a problem. 

Posted by Paul E. Casey Monday, August 28, 2017 10:05:00 AM