COMPETITORS ARE YOUR BEST FRIENDS

Say you want to start your own accounting firm.  Because of the success of previous  and current accounting firms, you don't have to convince anyone of the value of using an accounting firm.  Your competitors have already done that for you.  All you have to do is carve out your own niche and take it from there. Not only should you not worry about competition, you want them to flourish.  If a scandal and ethics violation occurs in your industry, everyone suffers.     

If your business is struggling, don't blame competition.  Find out what is really wrong and fix it. .